Choosing a Visual Style

It tells the image model what aesthetic to apply when creating keyframe images for each scene -- whether that is realistic photography, flat vector illustration, watercolor painting, or any of the 30 available styles.

Where to Find It

The style selector is in the settings bar below the prompt box. It displays the currently selected style (e.g., "Auto").

Click the Style button to open the style selection dialog.

How the Style Dialog Works

When you click the Style button, a dialog opens showing a grid of all available visual styles. Each style is represented by:

• A visual thumbnail showing an example of what the style looks like

• The style name displayed below the thumbnail

Browse the grid, find the style that matches your vision, and click it to select it. The dialog will close and your selection will appear in the settings bar.

Auto Mode (Default)

The default style is Auto. When Auto is selected, the AI analyzes your prompt and automatically picks the visual style that best matches your content.

For example:

• A corporate product demo prompt might result in clean, realistic images

• A creative brand video prompt might result in more illustrated or stylized images

• A technical tutorial prompt might produce clear, diagram-like visuals

Auto is recommended when you are not sure which style to use. It lets the AI make the creative decision, which often produces good results.

Available Styles

ngram AI Studio offers approximately 30 visual styles. Here are some of the most commonly used options:

Photographic Styles

Illustration Styles

Artistic Styles

Additional styles are available in the dialog. Browse the full grid to see all options with their visual thumbnails.

How Visual Style Affects Your Video

The style setting influences the image generation step of your video creation process. Specifically:

• All keyframe images across all scenes are generated in the selected style

• Visual consistency is maintained throughout the video because every scene uses the same style

• Scene composition may vary based on the style -- for example, a flat vector style will compose scenes differently than a realistic photo style

The style does not affect:

• The script or narration (that is the text model)

• The voiceover audio (that is the voice setting)

• The animation motion itself (that is the video model), though different visual styles may animate differently

Choosing the Right Style

Match Your Brand

Your video style should feel like an extension of your brand:

• Tech companies and SaaS products often look best with Flat Vector, Isometric, or clean Realistic Photo

• Creative agencies and design-focused brands might prefer Watercolor, Halftone Print, or Anime

• Enterprise and corporate content typically works well with Realistic Photo, Cinematic, or Studio Portrait

• Consumer products can go in many directions depending on the brand personality

Match the Content Type

Different video types suit different styles:

• Product demos: Realistic Photo or Flat Vector

• Explainer videos: Flat Vector, Line Art, or Isometric

• Brand stories: Cinematic, Watercolor, or the style that best matches your brand aesthetic

• Social media clips: Bold styles like Halftone Print, 3D Render, or Anime tend to stop the scroll

• Tutorials: Clean, clear styles like Flat Vector or Line Art

Match the Platform

Consider where your video will be shared:

• LinkedIn: Professional styles (Realistic Photo, Flat Vector)

• TikTok/Instagram: Eye-catching styles (Halftone Print, Anime, 3D Render)

• YouTube: Cinematic or Realistic Photo for longer content

• Website/Landing page: Match your site's design language

Tips for Style Selection

1. Start with Auto. Let the AI choose a style for your first video. This gives you a baseline to compare against when you experiment with specific styles.

2. Preview before committing. After the storyboard is generated, review the keyframe images. If the style does not look right, you can go back and change it before generating the final video.

3. Style and image model interact. Some image models handle certain styles better than others. If a style looks off, try a different image model rather than just switching styles.

4. Consistency matters. Pick one style per video and stick with it. Mixing styles within a single video looks disjointed and unprofessional.

5. Save winning combinations. When you find a style + image model + voice combination that works well for your brand, note it down and reuse it for future videos to maintain a consistent brand presence.

Understanding Style vs. Prompt

Your prompt and your style setting work together:

• The prompt describes what appears in the video (your product, features, audience)

• The style describes how it looks (the artistic treatment)

For example, the prompt "Show a team using a project management tool" with Realistic Photo style would produce something that looks like stock photography of people at computers. The same prompt with Flat Vector style would produce a colorful illustration of the same scenario.

Credit Usage

The visual style selection itself does not change credit costs. All styles cost the same number of credits for image generation. The credit cost is determined by the number of scenes (and therefore the number of keyframe images generated), not by which style is applied.

Next Steps

• Choosing an Image Model -- the image model and visual style work together to determine your video's look

• Selecting a Voice for Narration -- pair the right voice with the right visual style for a cohesive video

• Tools: Animation Mode and Deep Research -- additional settings that complement your style choice