Choose between templates, themes, styles, and Brand Kit

Read before this

1. Choose a visual style

Use this when you are unsure what to reuse

Use this guide when you want another video to keep the same structure, visual treatment, creative system, or approved brand identity but do not know which control owns that result. Choose one primary reusable layer first; add another only when it solves a different part of the job.

Before you start

Sign in and decide what must match: the story structure, the visual look, a reusable creative direction, or approved identity rules. Brand Kit availability depends on plan; follow the access message shown in Studio.

What each choice controls

• Home template: a starting use case, structure, layout, and production pattern.
• Style preset: the visual treatment selected for a creation run.
• Theme: a reusable creative system that you create and manage in Themes, then reuse across projects.
• Brand Kit: approved logos, colors, typography, mascots, rules, and optional intro or outro slides.
• Reference video: a visual reference that can guide a run or, when the control is available, become a reusable style template.

Start from a Home template

1. Open Home and browse the visible template categories.
2. Choose the template closest to the desired video outcome.
3. Replace its example topic, source, audience, and CTA with your own approved brief.
4. Review mode, style, duration, aspect ratio, voice, and models before submitting.
5. Treat the template as a starting point; the current prompt and sources control the actual video.

Choose a reusable option

Use a style when you only need a look for this run. Use a theme when you want a saved creative system across projects. Use Brand Kit when identity and governance matter. Combine them only after checking that their instructions do not conflict.

Create and reuse a theme

1. Open Themes at /app/themes.
2. Choose Create New Theme, then configure and save the reusable creative direction.
3. Open a saved theme to edit it, or delete a theme you no longer want to offer for future projects.
4. Reuse the saved theme when you want later videos to follow the same creative system.

Availability

Themes are available to signed-in users at /app/themes. Template, custom-style, and Brand Kit controls can still vary by entry point or plan; follow the visible picker and any plan message in Studio.

Expected result

The creation settings should show the intended reusable choice, and the first complete preview should reflect the layer it controls. A template can preserve a starting structure, a style can preserve visual treatment, a theme can preserve your saved creative system, and Brand Kit can preserve approved identity and language rules.

If the result does not match

Keep the current project. Confirm which layer was selected and remove conflicting instructions from the prompt before retrying only the smallest affected scene once. Contact Support if a saved theme or eligible Brand Kit is missing, a selection does not persist, or the same selected layer is ignored again; include the project URL, selected option, approximate time, and visible mismatch.

Templates, themes, styles, and Brand Kit FAQ

Which option should I use to make several videos look consistent?

Use a theme for a reusable creative system, a named style for the same visual treatment, and Brand Kit for approved logos, colors, fonts, terminology, and other identity rules. Use a template when the videos also need the same starting structure.

Is a visual style the same as Brand Kit?

No. A style controls the look and motion of a run. Brand Kit stores approved identity assets and content rules that should stay consistent across work.

Why did my chosen template not copy the example exactly?

A Home template is a starting pattern. Your prompt, sources, settings, and available models control the generated video, so replace the example information and review the first complete preview.

What if a saved theme or Brand Kit does not appear?

Confirm the active account or team and any visible plan requirement. If an eligible saved choice is still missing, contact Support rather than recreating it repeatedly.

Keep going

• Choose a visual style — Use Auto, style presets, templates, and Brand Kit without confusing their roles.
• Set up a Brand Kit — Create, import, and manage personal or team Brand Kits and current plan limits.
• Create your first video — Create a first ngram video from the current Home and agentic workflow.
• Choose a video type — Choose between motion graphics, avatar, screencast, and other video types visible in Studio.

Continue in ngram

Open the relevant Studio surface and follow the current controls shown in your account.

Open Themes